Your CTA is what tells viewers what you want them to do next, whether that’s visiting your website, signing up for a free trial, or attending an event.

It’s important to strike the right balance here – too much copy and people will lose interest, but too little and they won’t know what you’re offering. Your ad copy should provide more detail about what you’re offering, as well as be persuasive enough to convince people to take action. Instead, focus on delivering a single message clearly. It can be tempting to try and pack too much information into your headline, but this makes it harder for readers to understand what the ad is about. This is the first thing that viewers will read, so make sure it’s clear and concise, as well as compelling enough to keep them reading. Remember to also keep the imagery relevant, either by including creatives that resemble their industry or pain points. Try to incorporate bright colors and strong visual cues to grab attention quickly. This is the first thing that people will see, so it needs to be eye-catching and engaging.

There are four main elements that you need to consider when designing your LinkedIn ad: 1.

Linked in ad examples